Businesses are driven by their motivation to earn a profit. Revenue streams are essential not just for the owners of the organization but also for all the employees and investors.
However, with increasing competition, it has become challenging to sustain the market share you hold. With e-commerce, the stress of competitors further heightens, given that there are so many sellers over the internet. The competition between online retailers is intense; each one is out there to get the other.
To improve your sales, you need to have a very vivid and outrageously aggressive presence over online platforms. With more and more people shopping from the comfort of their homes, be it for a product or a service, it has become an underlying condition to be up in the searches that people make.
To boost up sales and customer traffic on your website, using SEO strategies is necessary. If you’re someone who’s not familiar with SEO strategies or isn’t that tech-savvy, you may use an SEO agency for this purpose.
Whatever route you may choose, you need to know how you’ll be utilizing SEO strategies to amp up your sales. In 2017, online sales amounted to $2.3 Trillion in Global Sales, as per Statista. With things becoming more digital, this figure is expected to rise.
Learning relevant SEO techniques are crucial for you to be able to stay relevant in the market. And, take note that SEO is always evolving, and the best practices are bound to change over time, so it’s rather tricky to identify what may or may not be the right way to increase sales.
But, don’t worry. Here are SEO strategies that you should use to improve your sales:
1. Keywords Are The Key – Literally!
SEO is an essential tool for increasing customer traffic and maintain your online sales. This is where the importance of the keyword comes in. By using the exact phrases or words that a potential customer is looking for, keywords will ensure that your business shows up on their search results. If you use the wrong keywords, chances are, your page would not show up on the search engine result, which is why keywords either break or make your SEO strategy.
To make sure that you increase your visibility to the customers, you need to start implementing your critical and industry-related words in all the different areas that cover your business:
- Page Titles
- Web Pages
You can find the relevant keywords to your niche by using keyword planning tools, which are readily available from Google!
2. The Content Sells
Keywords can be a game-changer only if there’s great content to accommodate it. That’s why your content will not just serve as a harbor for all your keywords, but it’ll also become a stable source through which you reach out to your customers as well.
When your potential customers try to search for your product or services, they’ll most likely come across your content – social media posts, blog articles, web pages, and other content that provides more information to the product or service you’re offering. In the case where you dominate these domains with stellar content, the customers are likely to find your brand before any other, consequently increasing your sales.
Great content can come in various diverse forms. That’s why you should try and dive into all mediums possible. Here are a few mediums of producing content that will make your brand stand out:
- Video Content (this works better than text-based content)
- Guest Blogs
- How-to guides
- Product Reviews
Content creation can be a great way to improve your inbound marketing strategy and have customers drawn to your e-Commerce business as compared to your competitors. Moreover, informative and helpful content creation bridges the trust gap between the customer and the brand as well.
As a tip, make sure you include all the relevant keywords into the content for maximum results.
3. Be Social
As a business, not only do you need to be present at all social media platforms, but you need to market your human side and component as an organization. Social media has taken over the world and is a very core element of modern SEO strategies.
The benefits of choosing organic ranking because of being present properly in the search engines are better than spending extensively on other kinds of paid services. Most of the customer tend to go to social media sites when looking for exciting content, and that gives the business a considerable room to increase their market share.
That’s why you need to be more engaging and develop a lasting relationship with customers. It’ll not only attract new customers by creating brand buzz but it’ll also help create brand loyalty among the existing customers. As a tip, you could start by using tools and resources, like Facebook Ads, to improve your customer service efforts.
4. Develop A Strategy and Keep Track of Your Progress
If you don’t have an extensive strategy developed at the backend, all the above mentioned will fall to the ground. E-commerce businesses tend to lose track of their SEO practices and procedures once they start seeing tangible benefits in the sales numbers. To make sure that sales volumes are sustainable using SEO, you need to put in dedicated efforts that incorporate different components, some of which have been mentioned above.
Find a team and make them work on this full time. They should be able to keep your company objective in hindsight while making an SEO strategy for the long haul with small milestones set out to track the progress.
Conclusion: Boost Those Sales Now!
You have to understand that keeping the sales sustainable and positively inclined using the best SEO practices will help you make a distinct mark in the e-commerce Business. But, as discussed earlier, SEO is not an easy thing to accomplish, and thus efforts are required from multiple angles.
Apart from the things mentioned above to keep in mind, you may want to:
- Focus on Local SEO
- Make your digital strategy mobile-friendly
- Having a web page that attracts customers and is user-friendly to retain them
Lastly, a digital strategy that is in sync with all these things is bound to create a buzz in the market, leading to an improvement in your sales.
Anthony Walker is an SEO specialist responsible for analyzing and implementing websites that can help individuals and businesses increase their website traffic. Anthony creates and develops different kinds of content that include phrases and keywords to help his clients improve their online presence.