How To Start An eCommerce Business

Ecommerce workflow

Photo credit: Campaign Creators

Starting an eCommerce business can be one of the best ways to make good money and build a successful brand, but it will need to be done right from the start to ensure that people notice what you are doing and buy from you. You will want to spend a lot of time researching and setting everything up before you launch, especially as so many people are choosing to do the same thing – even if they are doing it in a different niche. Here are some useful pointers on how to get started on your new eCommerce business.

Search For A Micro Niche for e-commerce

These days, there is just so much competition that unless you have a truly different USP, you aren’t going to stand out from the crowd. Therefore, after you have decided on your particular niche it’s a good idea to drill down and make that niche even more different – in other words, you need to be looking for a ‘micro-niche.’ Make your product different, and you will be noticed more quickly. If you are offering a similar service to other brands and companies that are already swarming the market, you are much less likely to succeed.

Solve A Problem

If you’re not sure where to start or what you want to sell, think of your own life and the small but annoying problems you face day to day. If you are experiencing an issue in this way, it is likely that others will be too, and if you can solve the problem and make life easier for many people, then they will want to buy from you. Plus, you will have solved your own problem at the same time.

Have A Good Website

Once you know what you are selling you will need an excellent website to sell it from. You don’t have to go to a web designer to create it if you would rather do it yourself, and there are plenty of packages that allow you to do just that. The important thing to remember is that it needs to be user-friendly and easy to navigate, and it should be fast and responsive too which is why using Windows VPS can be a good idea. Instead of using a shared server, you can use one dedicated to your business, and you will be able to grow as and when you need to, keeping your customers happy.

Ask For Help

No one is an eCommerce expert overnight, and it will take time to build your new business up into something profitable and recognizable. In the meantime, it is a good idea to ask for help when you need it. You might want to find a mentor who knows what you are going through and has some tips for you. Alternatively, you can read books, go to workshops, or perhaps watch videos. Find out what the potential pitfalls are before you come across them and you will have a much less stressful time.

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."

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