Tag Archives: 4k video

How the Rise of 4K Ultra HD Affects Video Marketing Professionals

4k UltraHD

As 2015 began, video accounted for 64 percent of all Internet traffic, and by 2019, Cisco projects this will increase to 80 percent. Advertisers are shifting their budgets accordingly, with half of all advertisers who are increasing their video marketing spend reallocating funds from traditional TV ad budgets, according to AOL Platforms’ 2015 US State of the Video Industry Report. Mobile video marketing consumes an expanding portion of advertising budgets, with expenditures increasing 18 percent since 2014. Continue reading