Tag Archives: Accelerated Mobile Pages

Should E-Commerce Sites Implement AMP?

clicking buy now button on an mobile commerce site

With almost 200 million smartphone users in the United States, mobile readership has a direct effect on content publishers and the revenue generated by information on the Internet. In response, Google has launched an open source initiative to speed up mobile device access to the Internet. Called the Accelerated Mobile Pages (AMP) Project, it promises to be helpful for publishers; however, its benefit to e-commerce sites may be another matter. Continue reading