Ask any writer how many drafts their novel went through before reaching the print stage and it will amaze you the answers you’ll get. Novels, even magazine and web articles, are the subject of several drafts and revisions before the final polished item is laid bare for the world to see. The same is true of a website; the website blueprint the designer works on will have gone through many changes before it even gets to the actual design stage.
Form Follows Function
A phrase coined in 1896 by the architect Louis Sullivan, ‘form follows function’ is now regarded as a prime principal in all areas of design. Furniture design, kitchen, and room design are established industries where this philosophy guides the hand of the designer.
In the 21st Century, the same is now true of website design and publishing. You may have a design for a website in mind when you approach a design agency, but I will guarantee the end product will look nothing like your original. The final design may have similarities but, in the eyes of the designer, they will have to create a website which functions. The final design will have to display the products and/or services, function in all browsers, operating systems and, of course, screen display sizes. Continue reading