Customers don’t want sales pitches. They want brands to provide meaningful experiences to make them feel as if they are more than a number. If you’re going to increase your sales and develop brand loyalty, you must attempt to establish a connection between your customers and your business. Find out how to engage your customers. Continue reading
For Best Results, Connect Digital Experience to In-Store Shopping
The 3rd annual digital experience study by analysts at Deloitte revealed a continuing trend, showing how mobile connectivity influences retail purchasing decisions. The study examined over 3,000 U.S. consumers to understand how their digital interactions (eCommerce, social, review sites, etc) are influencing in-store U.S. retail purchases. To nobody’s surprise, this year’s data clearly shows that digital influence continues to accelerate and shift the ground under the feet of retailers large and small alike.