Tag Archives: e-commerce

12 Checkout Page Strategies to Improve E-Commerce Conversion Rates

ecommerce michigan

In order to set priorities of your business, it is important to first define the primary objective of your online store. Most physical store owners bring their presence online to expand their reach to customers, locally, regionally and internationally depending on the type of products and services they are offering. While this is the case for a majority of the businesses, there are also other business owners who create e-commerce stores for diversifying their products which simply cannot be shelved or displayed behind glass. A company that sells cotton and woolen products in a small closed shop cannot display large carpets for customers to see, but even if it does manage to salvage some extra space the display would not be appealing enough for the consumer to gain interest. Under these circumstances, the necessity of an online store is inevitable. Continue reading

Kill or Be Killed. Use paGO Commerce!

thieme pago commerce
Why are thousands of brick-and-mortar stores closing worldwide? E-commerce, that is why! First it was Best Buy, now it is Walmart and Macy’s. Get out in front of the trend and set up your online store today. Kill or be killed. Use paGO Commerce.

In 2014, online shopping increased 14.6% in the fourth quarter alone, while retail sales only grew 3.7% in the same timespan. A year earlier, e-commerce shopping jumped 16.0% year-over-year, compared to 3.8% in total sales.

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Top E-Commerce Trends and Statistics

E-commerce is becoming more consumer-centered day by day. With merchants trying to increase their interactions with consumers, the customer has been continuously urging for a better shopping experience. As a result, store owners are setting e-commerce trends based on statistics acquired through various surveys and experiments.

The conversion rate of a store is one of the most significant factors in boosting sales. To achieve a higher conversion rate, store managers need to focus on the exact reason a consumer leaves the store. Statistics indicate that more than 28% of visitors leaving a website are due in part to unclear shipping costs. Visitors also often leave due to payment security, remembering a username or forcing registration each time you enter a new website.

Retargeting is a trending marketing strategy for an online store. Roughly 54% of buyers are expected to buy products left in a cart with a discount. Store owners can encourage visitor’s shopping habits by enticing them to shop more to earn for free shipping. About 24% of shoppers are likely to spend more to earn credit for free shopping. Continue reading

Top 6 Trends that Will Shape the E-Commerce Industry in 2016

mobile e-commerce

As time passes by, more and more people are becoming inclined towards online shopping. The growing trend of buying online is likely going to have a profound impact on future retail sales.

In fact, according to a recent survey conducted by the Census Bureau of the Department of Commerce, it was concluded that “the eRetail sales in the US for the third quarter in 2015 was around $87.5 billion, which is 4.2 percent up compared to the second quarter e-commerce sales of 2015.” Continue reading

How to Skyrocket Your E-Commerce Product Pages Traffic

skyrocket e-commerce michigan

E-commerce websites often find it difficult to organically increase qualified traffic to their product pages, and engage and retain visitors longer. As the landscape becomes more competitive, and barriers to entry reduce, ranking on the first page of search engines becomes more difficult.

As a result, many turn towards paid marketing as the most viable method of hacking their growth. It is true that e-commerce SEO is a daunting task, and that paid advertisement is a great way for building traction and gaining momentum, however, it is neither the most cost-effective nor the most sustainable.

In the end, it all comes down to how you differentiate yourself — both, through a better user experience and improved on-page optimization.

Here are the top seven optimization techniques that you can use to significantly increase traffic and time per visit to your website. Continue reading

Start Selling With paGO Commerce Before Heading Back to Work

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With the major holiday season upon us, how are you intending to pay for those gifts this year? After all, this time of year seems to always come upon us before we know it and catch us by surprise. Why not set up a paGO Commerce website today to help offset your income. Set up is so simple, it can be completed and functioning in a matter of days, or while you are off from work.

Are you a stay-at-home parent who enjoys selling their arts and crafts and would like to break into the online market? With paGO Commerce’s easy setup, you can be offering your products online to a larger market in no time. Visualize the potential with your untapped market. For as little as $5 per month, the hosting cost associated with a CloudAccess.net account, you can be selling your homemade baby sweaters to a broader audience with a live website.

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Building Your E-Commerce Cart to Avoid Abandoned Carts

An e-commerce cart is the most important element for having a successful online business. This is the software that manages all your transactions online and lets your customers enjoy your services.

Therefore, it is necessary that you build your basic building block with utmost care so that over time it doesn’t become an abandoned block in your whole system and lead to various problems and instabilities.

We had already discussed how abandoned carts can affect your business in a previous article. Have a look, Avoid The Dangers of Obsolete E-Commerce Software. Continue reading

17 E-Commerce Conversion Boosters

With the recent release of paGO Commerce 2.0, our friends at Template Monster provided us 17 e-commerce conversion boosters you should follow when setting up your new paGO e-commerce store. Did you know that free shipping was the top criteria for a customer when making a purchase? After all free shipping encourages 93% of your customers to buy. Be sure to follow these 17 steps when setting up your store to help improve the ROI on your e-commerce platform.

e-commerce boosters

‘corePHP’ can help you with meeting your e-commerce needs with paGO Commerce, Joomla’s newest e-commerce solution. We developed paGO Commerce with its easy to customize codebase to replace the archaic VirtueMart extension. Go anywhere, sell anything with paGO Commerce, as you can take your store with you wherever you go. Customers can view your responsive store on any device anywhere in the world.

Do you need assistance with implementing any of these tips into your paGO Commerce store? Give us a call at 269-447-1834 or request a free quote today!

What are your thoughts on these great tips? Do you feel there are any suggestions that have been left off? We would love for you to share your feedback!

Migrate Your E-Commerce Platform to paGO Commerce

migrate your e-commerce platform

Do you feel stuck? Afraid to jump ship because of the already bad experience you have had with your current e-commerce platform? Well, here at ‘corePHP’ when we started to develop paGO Commerce we had you in mind. We wanted to make sure that when you became that person that we can get you over to the best e-commerce platform that has hit the market since Facebook. Ok, we are not a billion-dollar data mining company so maybe a bad comparison 😉

Time to Jump Ship

We said it above. It’s time to jump ship on your current outdated e-commerce platform, for example maybe your on VirtueMart. It was what your company started with years ago. It was great then. Time has changed, but VirtueMart has not. It has gotten harder to use, less friendly and just a time suck for you and your developers. I am sure you have seen the bank account go further down than it should with this platform. paGO Commerce is packed with amazing migration scripts and VirtueMart happens to be one of the platforms to migrate from. Continue reading

‘corePHP’ Launches paGO Commerce 2.0 for Joomla

paGO Commerce - Go anywhere Sell Everywhere

The highly anticipated paGO Commerce 2.0 has been released! The most powerful e-commerce solution for Joomla! developed by the team at ‘corePHP’ welcomes several major additions to the platform. Most notably, paGO Commerce now features an innovative payment gateway system.

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Payment Gateways

paGO QuickPay

paGO Commerce QuickPayStore owners rejoice and say hello to your funds quicker and automatically! With paGO Commerce 2.0, receive your funds in record time with our exclusive new QuickPay. Getting paid can lag up to a week on other carts, but paGO’s new QuickPay ensures store owners are paid in the quickest turnaround time possible and directly to their designated bank account! There is no need to go into yet another dashboard to transfer funds, it’s all done automatically with paGO QuickPay. You won’t even have to think about it. The cash flows, even when you’re gone! Cash is King.

With QuickPay, there are no hidden or monthly fees associated with the service. The merchant is charged 3.45% + 35¢ for every successful transaction passed through paGO’s QuickPay. Continue reading

5 Ways Cloud Storage Can Benefit Your E-Commerce Business

Moving your e-commerce site to the cloud

Businesses are embracing cloud storage, the latest market research shows. Increasing demand for big data will swell the cloud storage market from $18.87 billion in 2015 to $65.41 billion by 2020, representing a compound annual growth rate of 28.2 percent, according to a Markets and Markets report. More and more companies are seeing cloud storage as a solution for a growing range of applications, including primary and backup storage, online storage gateways and data movement and access. Companies of all sizes are adopting cloud storage solutions in industries ranging from healthcare and financial services to manufacturing and retail. If your e-commerce business is seeking a data storage solution, cloud storage offers a range of benefits that make it a compelling option. Continue reading

Avoid These Four E-Commerce Website Fails

ordering online on an ecommerce websiteIf you have a business offering goods, it has become almost mandatory to make those products available online. In the first four months of 2014 alone, 78 percent of American consumers bought something online through various e-commerce websites. If you do not have an online presence, you are missing out on all of those potential sales through e-commerce. However, as many businesses are discovering, it is not enough to have an e-commerce website; the site must be well-designed and user friendly to stand out among the fierce online competition. If you are in the process of moving your business to the Internet, be sure to avoid the following all-too-common e-commerce website pitfalls. Continue reading