Tag Archives: esports

Why Digital Marketers Cannot Ignore the eSport Hype

Gamer sitting playing a game at a tournament

A robust marketing strategy is essential for any business. But for any digital marketing campaign to be successful, it is vital that the business understands the user experience of its current clients and the clients of the future.

eSports is one of the biggest phenomena of recent times and any business hoping to understand what kind of products or services are relevant to younger audiences will benefit from learning about this development in online gaming.

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