Tag Archives: Google

Lead Generation

Generate Successful Leads for E-Commerce with Smart Designs

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

How to Use Web Analytics Tools to Take Your Business to the Next Level

Understanding Google Analytics

 

1. Know Your Audience

This is #1 because, in a roundabout way, all the items on this list feed into it. Anyone who has ever made a product or provided a service did so with an idea of who would use it. If you know your audience, you know why they’ll choose your product over someone else’s, and how to keep them coming back. Continue reading

How a Properly “Alt” Tagged Website can Impact SEO

Would you like for your photo to hit the search engines with a higher rank? One way to help your search engine optimization (SEO) is by properly tagging each photo with an “alt” tag, which stands for alternative tag. When Google, Yahoo, Bing, or your personal favorite search engine craws the web for photos, it is unable to fully depict the theme of the photo without an “alt” tag. By including the “alt” tag, the search engine is able to clearly depict what the image is.

Adding a simple “alt” description is a simple task to do. First, take your original image code, <img src=”filename.jpg”/>. Next, add alt following your file name inside the <>, giving you <img src=”filename.jpg” alt=”description”/>. By completing this easy task, you should begin to see your photos rank high on search engines image search.

Google describes the importance of the “alt” attribute as:

It provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user’s query.

Many people-for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections—may not be able to see images on web pages. Descriptive alt text provides these users with important information.

Not so good:

<img src="//cdn-10b36.kxcdn.com/puppy.jpg" alt=""/>

Better:

<img src="//cdn-10b36.kxcdn.com/puppy.jpg" alt="puppy"/>

Best:

<img src="//cdn-10b36.kxcdn.com/puppy.jpg" alt="Dalmatian puppy playing fetch">

To be avoided:

<img src="//cdn-10b36.kxcdn.com/puppy.jpg" alt="puppy dog baby
dog pup pups puppies doggies pups litter puppies dog retriever
labrador wolfhound setter pointer puppy jack russell terrier
puppies dog food cheap dogfood puppy food"/>

Filling alt attributes with keywords (“keyword stuffing”) results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context. We recommend testing your content by using a text-only browser such as Lynx.

Matt Cutts, head of Google’s Webspam team, created a video in 2007, regarding adding “alt” tags, and his explanation for why one should complete the task is still relevant.

[youtube]http://www.youtube.com/watch?v=3NbuDpB_BTc[/youtube]

Best,
Vince Baker
‘corePHP’ Contributing Writer