Look at the rapid development of the online environment. The most interesting aspect to observe is the fact that companies have moved in the online environment in order to have a better grasp of their audience and access an international market in the process. So, if the online environment is such a powerful tool, is it all right to focus the advertising budget in this direction only?
Marketers and advertising agencies disagree completely. The online environment has become an important tool in communication but it’s not the most important one. The idea that advertising experts have come up with is creating a marketing mix. This means that the brand is communicating on various channels at the same time. Of course, this requires a great deal of resources and experienced people to handle it, but the results are outstanding if the job is done properly. Continue reading