E-commerce is becoming more consumer-centered day by day. With merchants trying to increase their interactions with consumers, the customer has been continuously urging for a better shopping experience. As a result, store owners are setting e-commerce trends based on statistics acquired through various surveys and experiments.
The conversion rate of a store is one of the most significant factors in boosting sales. To achieve a higher conversion rate, store managers need to focus on the exact reason a consumer leaves the store. Statistics indicate that more than 28% of visitors leaving a website are due in part to unclear shipping costs. Visitors also often leave due to payment security, remembering a username or forcing registration each time you enter a new website.
Retargeting is a trending marketing strategy for an online store. Roughly 54% of buyers are expected to buy products left in a cart with a discount. Store owners can encourage visitor’s shopping habits by enticing them to shop more to earn for free shipping. About 24% of shoppers are likely to spend more to earn credit for free shopping. Continue reading