Tag Archives: small business

How to Build a Niche-Focused Business in 5 Steps

Guy working in his business

So you want to build a successful business in today’s world of fast-moving commerce and innovation. But with every new startup popping up claiming to do the same thing, only better, it can be difficult to find room to make your company’s voice heard. To become successful, take a deeper look into carving a niche and strategically navigate to stand out from the competition. Continue reading

Why a CMS is an Important Tool for Your Website

When preparing to launch a website, there are many factors that must go into building a site. One of those decisions relies on the content management system (CMS) one decides to use. We at ‘corePHP’ center our business philosophy on the CMS, Joomla!. Why Joomla? Joomla! is easily one of the most customizable CMS’s on the market. With many dedicated developers volunteering to further its development, Joomla! offers endless possibilities in terms of the customization for a website. Joomla! is a fantastic way for any sales or marketing professional to capture and manage leads for your business. I have personally had the opportunity to work with two of the most popular CMS’s on the market, Joomla! and WordPress. I can honestly say that my experience with Joomla! is much more enjoyable with less stress and heartache attached.

When beginning to develop your website’s CMS, you must think of the possible additions of other software or plugins to grow the potential of your site. Joomla! is designed with the small to medium sized business owner in mind. Joomla! is one of the top CMS’ on the internet with over 30 million downloads as of March 2012.

One reason to use a CMS is to help increase your search engine ranking. In order to help create sales leads, the business needs to find ways to increase its ranking on search engines such as Google, Bing and Yahoo. The more prominent and searchable your business is, the more likely one is to visit your website, which in turn can become a sale. The higher you rank in a search engine equals more website traffic, leading to more sales of goods as a reputable source.

Aleks Radonjic of Oshyn.com wrote a great blog on 10 Reasons Why a CMS is Important to Your Business, and he also feels that search engine ranking is one of the five ways a CMS will help your business. Radonjic stated, “To improve or maintain your search engine ranking your business has to remain relevant, and a good and easy-to-use CMS will help your publishers keep the content fresh.  This invites external contribution (e.g. comments, forum, likes etc…), an integral component in staying relevant and improving your search engine ranking.”

If you are interested in having Joomla! as your choice of CMS for your website, please contact our sales team at sales@corephp.com.

Best,
Vince Baker
‘corePHP’ Contributing Writer