Tag Archives: User Experience

User Interface vs. User Experience: The Battle Is Over

Understanding User Interface and User Experience

If you want to start an argument, just throw out a question about the differences between tactics, strategy and goals during a discussion on project management. Just be sure to have some aspirin on hand, for there is sure to be plenty of headaches before it’s over.

A new addition to the list of topics that elicit never-ending debate concerns the boundaries between UI (user interface) and UX (user experience). Website designers often possess excellent artistic talents, but fall short on (or even dislike the idea of) marketing and sales. However, both UI and UX are critical to your bottom line. Luckily, there are apps that can help. Continue reading