In the murky and popular world of digital marketing, there are a lot of advanced technical terms to master that can make it fairly overwhelming to comprehend. You will have to master concepts like A/B testing, account-based marketing, ad banner, ad audience; analytics affiliate marketing, brand awareness and a host of other advanced concepts.
And there has been a lot of media coverage due to its popularity. (And a lot of digital marketers are making tens of thousands if not millions of dollars per month.) But with popularity comes public lore spewed by uninformed people that do not comprehend what it means. If you are one of those who will like to tell the difference between facts and fiction, here are the top 4 must-know myths about digital marketing that are dispelled in this post.
1. Successful digital marketing is defined by large website traffic
An average website is considered a website that has 3000 plus unique visitors per. And a website that draws 1 million unique visitors per month is generally considered a successful site. But this should not be your first priority in your Social Media, Digital Marketing, Email Marketing and link building goal. Why? Because some sites that have unique visitors below the average mark are still considered successful. The main reason for this is that digital marketing is about attracting quality visitors. (Quality visitors are targeted visitors that are looking for the products and/or services that you offer)
And even though sites that are in the top 2 percent draws over 10 million unique views a month and are generally considered very successful, this is not used as the ONLY yardstick to determine successful digital marketing. There are a whole lot of other factors that are considered. For example, the bounce rate. If you are getting 11 thousand visitors to your site per second and over 98 percent of these visitors bounce, your traffic aggregate statistics are irrelevant.
2. A website is enough for digital marketing
Digital marketing (or internet marketing as it is also called) is a broad term that refers to various promotional tactics and techniques deployed to reach prospects and customers through digital channels not just Social Media, Digital Marketing, Email Marketing or link Building.
Professional digital marketing has hone skills that span a wide area of studies such as SEO, SEM (Search Engine Marketing), advanced keyword research and a host of other areas, which includes multimedia messaging service (MMS) and short messaging service (SMS). So it would be safe to say that a website is just a drop in a cup of water. Besides, the digital marketing arena is evolving, constantly. It is a dynamic marketplace, which means, in other words, that it is constantly being updated.
3. It is not mandatory to go for quality content on site but quantity to get more page views
It is sensible to assume that the more contents that are in your site, the more page views, since every page attracts more visitors. But this is not true. Quality content is king.
That is why it is very important to consider the quality of the contents you are posting first before anything else. Why? First, low qualities content has very low SERPs on Google. Second, low-quality content is more likely to have a very high bounce rate, which means that visitors do not like the content on your site. Thirdly, a larger percent of your traffic would come from a few articles you wrote. And the rest of the articles will be attracting very low traffic or no traffic at all, especially when you have not done Social Media, Digital Marketing, Email Marketing or any type of marketing.
That being said, digital marketing entails the creation of high-quality, well-researched and relevant content that your audience is searching for. The only exception to this is content that is meant to entertain, which could or could not be high-quality.
4. Digital marketing will not work for some business niche
There are some popular business niches that can easily attract tens of millions of visitors to sites that specialize in them. However, the opposite is the case for some business niches. But each business niche has its own set of targeted customers.
So you can garner a significant amount of visitors, which could be easily converted to customers through Social Media, Digital Marketing, Email Marketing and other types of digital marketing that could also draw in tens of thousands of unique visitors each month. If your site has a high conversion rate, then you should expect a sizable number of these visitors being converted to loyal customers, especially if what you are offering is top-notch products and/or services.
Digital marketing personalization increase brand credibility among other benefits. And as you can see, Social Media, Digital Marketing, Email Marketing, and link building play a major role in ranking higher in these search engine result pages. And most of the 81 percent of those who have access to the internet in the developed world continue to use search engines to carry out research if they need more information about a product, brand or service. This as intensifies the need for brands to have a high SERPs, which will draw in tens of thousands of visitors (if not millions of visitors) per month.
The competition is fierce. That is why you need to master the rudimentary and advanced knowledge of digital marketing so that you will not be a victim of sentimental statements that are not based on fact, which might influence your marketing strategies in the long and short run.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.