When it comes to ecommerce, things are thriving, thanks to the effects of COVID-19, which has ushered in a new era of online businesses. Some are completely new, while others have grown thanks to the current situation.
Even in these hard times of extreme change, with a sure stream of highly driven consumers ready to spend online, the reality remains that you must market your ecommerce business if you want to expand it, attract more customers, and increase traffic. Right now, there are more opportunities for you, but keep in mind that there is also more competition.
In 2021, ecommerce will continue to flourish. So, if you’re serious about growing your ecommerce business, you should already be working on developing a strategy to guide your company forward. You should also check over here for best manpower recruitment dubai agency to hire the best manpower for your ecommerce company.
In terms of marketing, there are numerous techniques to ensure that your ecommerce business grows, but not all of them will be appropriate for your individual business or goals. However, there are several methods that apply to the majority of people and are simple to implement.
How to Grow Your Ecommerce Business
1. Ramp up your customer service
When customers receive exceptional ecommerce customer service or know that they can quickly contact you if they have a query or an issue, they are more inclined to buy from you since it provides them added peace of mind.
Remember that we live in a world where people want immediate responses, which is why Chatbots — automated customer support software solutions that allow online chat without human interaction – are a great way for your consumers to contact you with their questions. If you can respond to a query fast, your chances of making a sale increase, and your conversions should rise.
How do you do it? You can create your own Chatbot if you have some spare time. Most ecommerce organizations, on the other hand, will want to look at Chatbot software. There are numerous free “out of the box” Chatbots to consider, as well as ones that may be customized as per your specific needs.
2. Do content marketing
Content is one of the most powerful and proven ways to help your ecommerce business grow. Unfortunately, many business owners overlook the effectiveness of this method since it requires time and work and does not produce immediate benefits.
Writing and publishing compelling material on your blog can significantly improve your organic SEO – but only if done properly. A couple of posts every few months won’t enough. It also won’t work if you only post content that promotes sales. The more useful and entertaining content you provide, the more prominent your ecommerce business becomes online – and the more clients you attract.
Similarly, delivering weekly, bi-weekly, or monthly newsletters to your prospects and clients, crafted with instructive and helpful topics in mind – will remind them of you. It will also help people regard you as an expert in your field, increasing their likelihood of purchasing from you!
How do you do it? Blog posts and newsletters should be instructive, interesting, and helpful – think e-guides, checklists, ‘how-tos,’ and ‘tips’ about your business or product, directed at your target audience. Your blog should be updated at least once a week, and you should send out a newsletter once a month. You can hire a professional content creator with the help of a manpower recruitment Dubai agency to write material for you if you don’t have the time or skills to do it yourself.
3. Post on Social Media
Social media is a powerful ecommerce tool that can help you reach a wider audience and influence shoppers with your product or service, just like writing material on your blog and sending out a newsletter.
You must have a strong presence with a business page on Facebook and Instagram for the possibility to announce product promotions or special discounts; you must have a strong presence with a company page on these platforms.
Again, you shouldn’t only broadcast deals and product information on social media; this may turn off customers. Along with your product or service, you should provide authentic, useful information.
Consistency is important for your ecommerce business, just like it is for your blog entries because it establishes your brand in the minds of your target audience. Get a diverse range of content out there. There will be some sales, product promotions, and instructional and informative content. Spread the word about your ecommerce business on all social media channels — Facebook, Instagram, Twitter, and LinkedIn – to reach a wider audience.
4. Explore Google Shopping
After a period when its paid service was the sole alternative available, Google Shopping now delivers free ads to merchants.
Not only that, Google Shopping is a comparative search engine, it can help you get your products in front of customers. A typical Google Shopping ad features a product image, a price, and the name of your company or store. If your product description matches the search parameters, it will show in front of the client when they search for a product on Google. You will only be charged if someone clicks on one of your Google Shopping advertising.
5. Use Omnichannel Marketing
The term Omnichannel simply means “all channels,” and it refers to the process of integrating all of your marketing activities. It emphasizes providing a consistent, pleasant customer experience regardless of whether your consumer is purchasing on a mobile device, a laptop, or a tablet.
Your customer might, for example, add a product to their shopping cart while exploring your website on their laptop. They become distracted and do not return to your ecommerce site till they are surfing on their mobile device later.
Instead of forcing the customer to restart the process, Omnichannel marketing allows you to ensure that they may complete their transaction fast and without having to repeat it.
Omnichannel marketing eliminates the need for your consumer to repeat steps many times during the purchasing process, increasing conversions.
6. Grow your email list
If you don’t have a spot on your website (or after an order is placed) where customers can sign up to receive news, offers, and information about your products or services, you’re missing out on a big component of ecommerce that might help you grow your business.
Email marketing is a simple method of increasing sales and expanding your organization. However, you must first create your list. The larger your list, the more prospects you’ll be able to connect with and the more conversions you’ll see.
How do you do it? Ask consumers to sign up for a special offer, discount coupon, free gift, or anything similar on your ecommerce website and on your ‘Thank You’ page at the end of the order process. Subscribers share their email addresses in exchange, allowing you to increase your list and maybe provide them with better bargains in the future.
7. Sell internationally
Expanding your ecommerce business worldwide might be as simple as that! In fact, it’s so obvious that it’s frequently disregarded. The amount of growth you may get simply by focusing on clients in multiple nations is enormous.
Cross-border ecommerce is exploding, and as the internet becomes more widely available, buyers from all over the world will have easier access to enterprises like yours.
It will take time and effort to replicate your present success in new nations, and it will necessitate some setup, especially when it comes to your product listings. If at all feasible, sell to your new customers in their native tongue. When you do, you’ll notice a better conversion rate. You can also hire an employee conversant with the target region language with the help of manpower recruitment Dubai agency.
8. Personalize your customers’ experience
A one-size-fits-all approach to your ecommerce firm isn’t going to cut it these days! Instead, you should focus on making your customer’s experience unique. Most of the customers are more inclined to buy from an online business that offers individualized experiences across their whole journey – from browsing to email, social network activity, and paid marketing.
As an ecommerce store owner, you must ensure that your company is always expanding. If you don’t evolve in these fast-changing times, you’ll find yourself stagnating.
It’s critical to know what your customers want and to experiment with all of the sophisticated technologies accessible so that you can improve your customers’ overall experience and, in turn, help your ecommerce business grow in 2021.
You should hire efficient employees with the help of manpower recruitment Dubai agency which helps you respond faster and sell more.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.