While it’s relatively simple to launch an online retail site, it can be difficult to maintain and grow such a business. Supplying consumers with regular content, monitoring performance, maximizing on trends and audience behavior, and developing key marketing strategies are just some of the major responsibilities placed on online retail companies. The good news is that e-commerce is a booming industry, with roughly 51 percent of Americans preferring to shop online and a year-on-year 23 percent growth, according to research conducted by BigCommerce.
‘corePHP’ paGO Commerce is growing every day as new business comes online and the power of them growing is now endless with the capabilities of an amazing software. But software can only go so far from a growth standpoint. It’s understanding the market and targeting your users and when to target them.
So how do you ensure you’re taking advantage of this market growth? Utilizing targeted and strategic marketing is vital in order to succeed in the online retail world, with formulated content priorities being the key to reaching your audience when it counts. Let’s take a look at some of the most popular days for online shopping and how you can use that information to target your consumers at the right time.
Top Online Shopping Days
When exactly are consumers sitting down on their desktop or phone to purchase online? Based on research done by SimilarWeb, Sunday seems to be the most popular day for online shopping, closely followed by Saturday and then Monday. Throughout the year, however, there are some notable periods when sales are expected to increase for certain retail categories. Check out some of the most popular times of the year for online shopping, and which products sell the most on these days:
Between November 1 and December 31, 2016, online sales hit a record-breaking $91.7 billion, according to Fortune. With Thanksgiving, Black Friday, Cyber Monday and then the Christmas season, winter is the time when online retail sales skyrocket for food, decorations and of course gifts, which can include the clothing, technology, toy, beauty, and sports industry, just to name a few.
Back to School
The end of summer means it’s time to head back to school or college for millions of students. This often boosts sales in many retail sectors, including electronics, department and clothing stores, and even groceries. With online shopping being convenient and time efficient, many parents are now opting to do tackle back-to-school shopping via their computer.
For the jewelry, flower, chocolates, and apparel retailers, Mother’s Day is a popular time. While sales in general peak at this time for these categories, 28.5 percent of gifts are purchased online, as stated by Entreprener.com.
As the scariest time of the year, online sales for party decorations, costumes, food, and candy are particularly prevalent. This means for many grocery stores, departments stores, drug stores, and home improvement stores, online business peaks during Halloween.
According to the National Retail Federation, other days of the year when sales are high include Valentine’s Day, St. Patrick’s Day, Father’s Day, and Easter.
How Can This Help Your Online Retail Business
Understanding your audience’s behavior is key to implementing effective marketing strategies. Taking the information above on popular retail days, online retailers are able to maximize on this activity by updating their web pages and boosting their content promotion. If you distribute through many different retail websites, updating your content at the right time has the potential to reach new and continuing customers. During Christmastime, for example, offer content specific to family, food, decorations, and gift-giving. This will likely be the most effective way of attracting consumers, as this is usually what is on their minds at this time.
With so many retailers, it can be difficult to maintain and monitor all of this activity. As an online retailer, you can take the information on the most popular times of the year for selling, and use it in conjunction with an ecommerce software like Content Analytics to make sure you keep on top of your priorities. With supplier engagement, reporting and analytics capabilities, along with the ability to manage your product content with just one click, a platform like this will ensure you never miss an opportunity.
With major growths in e-commerce being evident in the market, it’s important for online retailers to maximize on every opportunity. Ensure you are aware of when and with whom your product is most popular, and utilize available methods of managing your activity to ensure you are on top of your web content priorities.