Two Myths About SEO Keyword Use

google search on an samsung tablet

Any website, no matter how well developed, becomes valuable only when it is seen by its target market. One way to make your website visible is through search engine optimization or SEO. Though simple and relatively straightforward, SEO is still a process that has many steps and facets. And for you to really gain maximum profit from it, you need to cover all possible bases.

At the base of any SEO campaign is on-page optimization. The main objective of this is to make your website search engine friendly. That is, it has articles about topics that your target market will most likely search for.

In writing content, you can never do away with keywords. SEO guides often say that all you have to do is write for people, not the search engines. But we all know that people go through search engines first before they reach you, and search engines are still sensitive to keywords. Completely shunning the sensitivities of the search engines, therefore, puts you at a disadvantage. We outline here three myths about keyword use.

You have to repeat a keyword many times in your article.

Just because keywords are still indispensable in representing ideas does not really mean that they have to appear numerous times in a text. Keyword density is a concept that has always been misinterpreted by those who want to rank better in Google’s pages.

Matt Cutts, a Google representative, says it best, “Once you start to mention [your keyword] a whole lot, it really doesn’t help that much more. There are diminishing returns, and it’s just an incremental benefit, but it’s really not that large. And what you’ll find is that if you continue to repeat stuff over and over again, then you’re in danger of getting into keyword stuffing.”

Practitioners advise that instead of repeating a keyword in the text multiple times, you should just use that keyword in conjunction with keywords that are intuitively related to it. For example, you have a page for the Nike LeBron 16. This is clearly a basketball shoe, so keywords such as ‘basketball shoes,’ ‘LeBron sneakers,’ and ‘latest Nike shoes’ might be keywords that you can use with your primary keyword. Google and other search engines now pay attention to the context of the article. They now consider the other concepts that you discuss together with your primary keyword.

Use only keywords that have high search volumes.

It is a common practice among online marketers to look at a keyword search volume first before deciding to write about it. This makes a lot of sense.

However, your total neglect of specific keywords with low search volumes might result in you losing the opportunity to better connect to your target market. People who are searching for specific stuff can be assumed to be more ready to take action than people who are still stuck with the generics. A person who’s searching for a “Nike LeBron 16 size 12” might be more willing and ready to buy than someone who is just keying in ‘LeBron 16.”

When you are done developing great Google-friendly content, it’s now time to promote your website. There are a lot of ways to do promotions. Head over to for online marketing teams that you can be partners with.

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."