If a website is attractive and engaging, then it can make a lasting first impression while elevating the brand and improving small businesses. Whether you are handling a large company or had started a new business, your website is the direct representation of your brand. It is the first way to contact that your potential customer will have with your company.
To stay ahead of your competitors, it is vital to maintain the aesthetic appeal of your business website and also try to make it appear on the first page of the Google search engine. Here to achieve top position on the search engine, it is necessary to put website design and development on priority. Being an effective method of digital advertising it helps you boost your business sales.
However, how considering website design as a marketing tactic, help you grow your business? If this is the question that keeps on rolling in your mind, then this article is for you. Below are the listed top website design and development practices to implement. It will assist you in achieving the top position for your business in this competitive marketplace.
List of Website Design and Development Practices for Your Business
1. Online Chat Conversation
An online chat conversation is conducted through the software application known as chatbots. According to the research-driven by Global Market, the overall demand for chatbots is increasing day by day, and the market size would reach over $1.3 billion by 2024.
Chatbots are helpful for both big enterprises and small businesses in engaging customers. It simplifies the process of communicating with customers visiting your website and make it interactive. Overall, adding online chat conversation will resolve the doubts of customers faster.
2. Responsive Website Design
Creating mobile-friendly means a responsive website is the best way to generate traffic, i.e., attracting maximum customers. It is because most of the people today are using mobile phones for searching for a particular product or service.
Compared to desktop, mobile traffic has surpassed 48.2% of all online traffic. While thinking about having a responsive website, there are few elements to consider. They are like a navigation bar, menu, and contact buttons. It further makes it easier for customers to find what they need.
3. Bright Accent Colours
Selecting the right colour palette is an essential part of website design that evokes mood and mindsets among your potential customers. Bright and stark colour palettes and even some mismatching schemes are essentials of colour that are recently trending.
Colours are the integral approach to get your business observed and connect with clients. You have to select the colours that help you grab the attention of targeted customers which leads to increase the chances of higher conversion rates.
4. Minimal Web Design
Choosing bright and bold colours with minimal design elements help you make your business stand out uniquely among competitors. A lot of white space with turning back to black mode option is in the latest trend now.
Dark mode allows visual elements in your website to stand out while reducing eye strain. Also, research says that dark website themes are best for OLED screens incorporating aesthetic appeal. So, understand the design of your site and use the colour and theme accordingly.
5. Organic and Engaging Content
As per the study, 75% of the users never go to the second page in search results, and 80% of the people overlook Google ads. Here, adding organic and engaging content to your website can help you stop the users from exiting your site. Your main goal should be to decrease the bounce rate of your website.
Organic content also makes the customers understand your business and help them make an informed decision. Make sure that the content is developed, keeping in mind to attract multiple fragments of customers with their needs and expectations. It will directly lead to an increase in your annual business revenue.
6. Effective Videos
It is the fact that video content is more appealing than simple text. Addition of attractive and engaging videos related to your business on your website will help you engaged more customers. However, first, understand the specific purpose of the video on your site and then implement it.
Add a high-quality video that your targeted users are inclined to watch and hire your services. It will give room to manoeuvre. From conveying technical aspects to the fun visual representation of your company with minimum loading time, all are the things to keep in mind while uploading a video.
7. Push Notifications
Website design and development is an essential aspect of online marketing needs to be personalised and more relevant to customers. Considering the practice of push notifications in web design will help you reach more audience while boosting business sales.
Push notification activity will act as a direct communication medium between your business and the customers. It will help you target a specific audience based on their age, gender, location, needs, and more. You can use it for announcing special discounts, events, or other activities.
According to the report by Cybersecurity Ventures, cybercrime is costing the world around $6 trillion per year. Your sensitive, confidential data stored on websites need to be secure. Thus, it is vital to have a strong security system.
Consulting with the website developers, you can incorporate consumer privacy principles into your web design. However, the end goal must be to provide a satisfying experience while protecting the user activity to your site. So, never forget to consider cybersecurity.
When you want to boost your business sales, it is crucial to engage and attract maximum customers to your website. But, how to captivate audiences to your site? It is possible when you consider website design and development in a significant way and a part of your digital advertising journey. However, to make it easy for you on what to evaluate during website design, above are the top practices to implement. Incorporate the above-listed web design and development elements and observe how it turns to be beneficial for your business.