What to do when your website isn’t making any sales?

Man sitting outside on his computer

Time to invest in SEO

If your website isn’t visible in the search engine results, it won’t reach all your potential customers and your sales are prone to drop. One of the most popular but also effective ways to change it is investing in professional SEO services – building a solid strategy and making it real. An experienced SEO agency usually starts off with an in-depth audit which shows all your website’s flaws and inadequacies. Getting to know all of them let’s you fix at least some of the most essential problems.

SEO takes care of website’s:

  • Structure
  • Speed
  • Content
  • User experience
  • Mobile friendliness

It tracks all the things that potentially slow it down and shows which areas demand repair. Additionally, although search engine optimization is not an easy and fast process, its effects last much longer than the paid ads – usually for months and sometimes even years.

Proper promotion in social media

It’s quite essential to create some social media accounts. Depending on a kind of business, you can choose from a few – Facebook, Instagram, Linkedin, Twitter. If it’s possible, it’s great to have accounts on all of them. You don’t even have to invest in paid ads – it’s worth being active and providing the customers with fresh content in regular posts. Social media give you an opportunity to share some valid information about your products or services, current promotions, special offers – everything that seems important or interesting and appealing. They help you build a relationship with a client and today that’s one of the most important factors to create a positive business image.

Google Ads to the rescue

If you invest in an SEO campaign and hire a professional agency like Fabrykamarketingu.com, sometimes it’s also worth spending money on Google Ads. The results are almost immediate and you can spare some time while waiting for the search engine optimization to work. Besides, having a set of keywords used for content creation and linkbuilding helps establish which ones to use during a Google Ads campaign which makes it all a lot easier. Can you do it yourself? It depends on how much free time you have and if you’re eager to learn something new. Nevertheless, it’s usually better to hire an expert who can do it for you – then you’ll be sure that the money is well spent.

Summing up

Which of the three ways is the best? It’s really hard to say, because it all depends on a particular business. In fact, it’s best to try them all. Working on SEO and social media can be more beneficial because it’ll help you build visibility and a community of committed customers. Google Ads, on the other hand, give you the quickest results. The decision might not be easy, but it’s quite crucial in defining the future of your website and the number of sales it provides.

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."
This entry was posted in SEO on by .
Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."