Is your marketing failing and you don’t know what to do about it? Marketing–especially online–has really changed over time. But there is one aspect that hasn’t changed from the last hundred years. It’s still working and will continue to work for the next hundred of years. Do you want to know what it is? Then continue reading. Not only you will know this thing, but also you will know why should you care about it and how Google and people really care about it. So continue reading. There’s a lot of great stuff in here.
The secret to effective online marketing is…
… Authority. What? Does authority have anything to do with online marketing and make people trust me with their money? You bet. But what does authority really mean? au·thor·i·ty noun: the power to influence or command thought, opinion, or behavior. When it comes to online marketing, it really works. When you want to build your business online, authority is the way to go. People respect those who have authority and expertise. Simply put, authority is the thing that makes people look to you as an important person. They treat you very well and can trust you with their money. They will be raving fans that not only pay money for you, but they will also spread the work about you and they will start attracting more clients for you, which means more money.
It’s not only people who care. Search engines also care about authority.
Google is now changing its algorithms so that blogs with high authority get the top rankings. Don’t believe me? Check what the Google team has to say about it: “We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.” ~ Sergey Brin, Co-Founder, Google And here is what Google’s co-founder Larry Page says: “It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.” ~ Larry Page, Co-Founder, Google Here is what Matt Cutts, the head of Google’s web spam team, says about ranking well on Google: “To rank well, build a site so fantastic that it makes you an authority in your niche.” ~ Matt Cutts, Head of Google Web Spam Team Did you see how Google really cares about authority? They think that blogs with authority are the best to rank on the top of the search engines, even if there’s better content than yours.
Did you see how SEO is really simple?
Yes, it really is very simple. Just start a great blog, share a lot of great value, and try to build your authority. Then Google will start ranking you on the top of its search engine. If you are still overwhelmed with all this SEO stuff, then here is what you really need to know about it: If Google sees that people think that you’re an authority and they really care about your stuff, Google will also love you.
But how do Google and people know that you are an authority?
When a lot of people really think that you’re an authority and they share your posts, link to your content, comment on your posts, and so on, Google and others think that you’re an authority. It all boils down to this:
What other people say about you is more important than what you say about yourself.
So care about what people says about you. Give good value and you will gain more from it.
Google’s new updates are all focused on ranking blogs with authority at the top of their content. People are scammed a lot these days; that’s why they are more careful about where they will spend their money. That’s why they care about authority bloggers, and they give only those people their money. So, you have to start building your authority online. And if you want our help in this, we have created a specific post about how to build your authority online. It will have more than 8 techniques that will help you get at the top of Google and convince people to give you their money. So, tell us in the comments what you think about authority. Do you need any help about it? Is there any problem about it that you want solved? Drop a line in the comment section below, and we will try to help you in our next post. Ahmed Safwan is an expert Blogger and a talented freelance writer. If you really enjoyed this post, Ahmed Safwan has a new blog launching soon and you can subscribe on the coming soon page and you will get our Ebook “Create Compelling Content that attracts readers and search engines” worth 47$ for free. Go now and check To Start Blogging to learn How to Build a Blog that Builds your Multi Six Figure Business Online?.