Looking forward to 2019 is an excellent way to assess how you can progress and take your business further. With the arrival of the new year, there will be a shift in the best digital marketing practices to follow. However, what’s important is how businesses capitalize on these practices. After all, all enterprises run with the intention of further outreach, exposure, and profit. By understanding the specific SEO practices to carry into 2019, you will be able to take your business in the right direction.
Here are the trends and practices you need to pay attention to in the new year. Avoid getting left behind and read on.
Common SEO practices may seem like old-hat nowadays. Seeking an opportunity for change, innovation, and new techniques are essential if a business is to flourish in 2019. What you should do is try to take your practices one step further. You create good content and follow the correct SEO practices, but this will no longer be enough.
“It is not the strongest or the most intelligent who will survive but those who can best manage change” Charles Darwin
In the race for online success amongst competitors, a business will need to take it one step further than merely creating good content.
In general, you can expect SEO in 2019 to focus on:
- Content that is consumer focused
- More integrated search techniques
- User experience
SEO Practices You Should Be Aware of in 2019
Voice search will play a big part
The growth in digital assistants means that voice search should most certainly be a primary consideration for your 2019 strategy. Recent research has predicted that 50 percent of all searches will be performed by voice by 2020. Taking this statistic into account is vital for any business that hopes to keep up in the 2019 market.
If the way consumers search for content is changing, then the way you optimize that content will need to change. With vocal searches, consumer queries will differ from the phrases of a written search. This may involve long-tail keyword searches, for example.
Video and Infographics Within SEO
You can add Virtual and Augmented Reality to the list of technology that is changing the face of SEO in 2019. This change translates into more visual SEO, which means incorporating video has become a vital consideration when creating content.
Infographics and engaging content are favorable factors. For assistance in making sure your business approaches your visual strategy with the best results in mind, check out digitalmarkgroup.com. If you can make meaningful use of VR through features such as live 360 video, for example, then you will be able to reach new audiences with a new content medium that is certainly a hot topic at the moment and will be looking forward to 2019.
Personalized search results
As social media SEO gets more significant reach in 2019, so will personalized search results. SERPs will now consider factors such as user’s interest, hobbies, gender, location, and search history. This falls into the bracket of improving the user experience. Focusing on this is what will see you perform well. After all, you want to keep people on your site and to do that your content needs to be relevant, engaging, and easy to access.
With enterprises taking this one step further with personalized search results, 2019 looks to be the year for businesses to get on board.